If you’re thinking about preparing a 2023 content marketing strategy by checkmedia, there are several trends you need to consider. For example, in 2023, word-of-mouth marketing will have more power than ever before. Customers trust the recommendations of friends and family to decide whether or not to buy something. That’s why word-of-mouth marketing generates $6 trillion in annual global spending and accounts for 13% of all sales.
Transparency in content marketing
If you are trying to make your content marketing strategy more effective, you must be transparent with your prospects. In a world where technology is changing quickly, you need to be open and honest about your content marketing strategy. Readers expect more than just superficial content. They want content that’s well sourced and authentic. This is especially important in the age of Instagram, where filters can create fake content.
One brand that is leveraging transparency is Ever lane, a clothing brand. Since the global issue of sweatshop labor was brought to light a few years ago, consumers became increasingly concerned about where their purchases were made. And the brand executes transparency well: on their website, they feature a story about the factory that makes their products. They even include this information on their shopping pages.
Long-form content
If you are planning to expand your content marketing strategy in 2023, there are a few trends to keep in mind. Content that is long-form and provides valuable information is a great way to keep your audience engaged for longer and convert them into leads. In addition to creating valuable content, you should consider how voice search is evolving as it relates to your content.
Hyper-personalization is another trend that will affect your content marketing strategy. This technique involves implementing a chatbot that can respond to user queries and provide personalized recommendations. It can also refer users to an FAQ page or reference an example within the chat.
Video content
Creating video content is a relatively easy and affordable way to improve your online marketing strategy. And it’s also extremely effective, as video content attracts the attention of your clients and helps they build a more personal connection with you. And it’s a trend that will continue into the future.
Live videos are another effective way to engage customers. Unlike traditional videos, live videos can be recorded from anywhere and have as much impact as a professional production. Live video broadcasts can be broadcast from virtually any social network. If you’re concerned about privacy, use a VPN to make it easier to create live videos. Live video also allows you to create a more casual environment than a studio setting. The kind of live content you choose will depend on your target audience and industry.
Native advertising
One of the content marketing trends that will have a big impact in 2023 is native advertising. These advertisements are integrated seamlessly into content. In other words, they look and feel like part of the content, like a video or a picture. It’s similar to the way movies use product placement, which may seem incidental, but probably requires planning and payment. Here are some examples of native advertising.
The goal of native advertising is to match advertising content with specific audiences. It may be a video, an image, or a text ad. Its goal is to generate brand awareness and build trust.
Using in content marketing
Using in content marketing is an effective way to connect with visitors. This can help you segment your audience and provide the right message to each segment. In turn, this can improve your customer experience and drive more sales. However, before you get started, you need to know exactly what you want to achieve by using. You should clearly define your objectives and set clear metrics. For example, you can aim to increase sales, gain more subscribers, or improve the shopping experience.
Mobile optimization
When developing your content marketing strategy, make sure to incorporate mobile optimization. This can help you improve the experience for mobile users and increase sales. While desktops and laptops are still the preferred tools for browsing the web, you should not forget that people are also increasingly accessing the web on their smartphones. Therefore, you must consider mobile-friendly design and keyword research. It is also important to measure how users find and engage with your content, and how many visitors click through to your site.
Conclusion
Moreover, you should focus on content that matches the search intent of your customers. For example, if you’re a dating site, you should be ready to accommodate searches for “first date ideas.” People use voice search to find information, so making your content voice-friendly will help you reach more people. One of the most important trends in content marketing is personalization. In order to increase customer loyalty, marketers should strive to create personalized content.