What is online reputation management?
Online reputation management (ORM) is the process of monitoring and improving the way you appear online. Everyone who has a public website, page, or profile will benefit from ORM.
When did this start?
The first websites were created in 1991, and by 1994, strategies for optimizing search engine rankings and increasing traffic were already established. With this came the discovery that what was being said about your business online would directly impact how people perceived it. In addition, since social media platforms such as Facebook & Twitter give users control over their messages, messages can be posted that negatively affect your business. This article provides an example where Google’s results can worsen if your business gets too much negative feedback.
Why do you need it?
If you don’t monitor what’s being said about your brand online, you won’t know when someone is saying something negative about it. So, without ORM strategies in place, your reputation will be at the mercy of negative feedback and potentially tarnished. Knowing how to manage this can help protect your company’s image and even increase its revenue.
A further reason is that there are many ways a positive commentary on blogs & user-generated forums can lift the search ranking. This makes it easier for new visitors to find them in popular searches, resulting in increased traffic and sales.
What does ORM involve?
ORM can include the development of policies to handle negative feedback and advising on how to monitor social media networks. It will also allow you to respond quickly to any issues that are being talked about online. ORM strategies are different for every company, so an experienced professional can help develop a plan specific to your needs.
What is reputation management software?
Reputation management software (RMS) is designed to manage & protect your online reputation by actively monitoring what’s being said about you across the web and acting on it. RMS usually scans for keywords related to your business or name, tracks where each mention appears on the web, and alerts you when there is a new mention.
It also allows you to analyze your results while identifying any negative comments, which you can later remove from the web. Currently, no Google or Bing algorithm updates have been announced that specifically target online reputation management software – so it’s believed this type of internet marketing will not influence search engine rankings in either direction.
How effective is RMS?
According to experts, RMS is still an emerging technology. Still, it has proven to be invaluable for a wide variety of professions, including businesses & individuals who may be at risk because of their profession or standing in society. For example, someone who is a public figure or runs any website that gets comments could benefit.
There are even benefits for private citizens, such as allowing them to monitor what’s being said about them across the entire web, especially about their name. This can be used in cases related to employment issues like when job hunting – when negative feedback could affect your chances of landing an interview [link to much deeper article]. However, when it comes to professional reputation management, businesses need more than just RMS software; they need full-fledged online reputation management strategies.
Online reputation management (ORM) is the process of managing your online reputation. It can help to protect you from negative reviews & comments that are harmful to your business. Every time someone makes a comment about your company on social media, forums, blogs, or even personal websites – it’s seen by others who may use this information as to their opinion of how good or bad your business is.